Social Agility
BASKIN-ROBBINS
The Challenge
To connect with a younger crowd, we needed to trade out polished photo shoots and corporate lingo for some Gen Z main character energy.
The Approach
We embraced lil sweet treat culture and real experiences, making it a breeze to engage. Follow our feeds to see how we nail trends with authenticity.
The Results
+28% Engagement Rate
+469K Total Engagements