Halloween
PARTY CITY
The Challenge
As rivals flock to spooky season, Party City knew they needed a killer strategy to leave major retailers (*cough cough* Spirit Halloween) in the dust.
The Insight
Halloween freaks prepping since June crave bragging rights for their wild, spooky antics.
The Approach
We treated our Halloween freaks with our tricks by helping Party City spook up their socials and launching Scary AI - a ChatGPT-powered Halloween planner for anyone needing a lil bit of inspo.
The Results
220% of Goal- Video Views
85% Spike in Consideration