Need a Name
PUBLIX
The Challenge
Build on 30 years of brand love by evolving our message to charm a broader audience.
The Insight
Lack of representation in advertising can hinder a brands' connection with diverse audiences. Since Publix caters to all needs, they have a large range audience to speak to.
The Approach
To reach broader audiences, we ensured our shoppers saw themselves in our ads by making casting and stories relatable rather than just about selling products.
The Results
“America’s Favorite Grocery Store“ - Newsweek
60% would drive past another grocery store to shop at Publix