INTERNSHIP PROGRAM
22squared has a limited number of Academic Class Credit unpaid internships available for summer 2010. To be considered, applicants must be enrolled in an accredited college or university and eligible through their college/major to participate in an Academic Class Credit internship program established by the college or university. Advertising, Marketing, Public Relations, Business, Information Technology, Human Resources, and Art majors preferred, but not mandatory.
Internships are available in both Tampa and Atlanta locations, in a variety of disciplines:
· Client Leadership
· Media
· Creative (Tampa Only)
· Account Planning
· Digital/Interactive
· Broadcast Production
· Social Media (Atlanta Only)
· Information Technology (Atlanta Only)
· Human Resources (Atlanta Only)
For more information, or to be considered for the program, please follow these steps:
1. Confirm with a professor/dean that you are eligible to participate in an Academic Class Credit internship. Collect appropriate information regarding guidelines.
-Academic requirements (weekly journal, final paper or evaluation, etc)
-Hours required for credit
-Start date available and end date
-Hours available per week during this time
2. Email Resume/Cover letter to interns@22squared.com
-In subject, please include INTERNSHIP/ATL for Atlanta or INTERNSHIP/TPA for Tampa
-Deadline to apply is MARCH 5
-In context of email, please include all information above regarding your program
-Important to detail area of interest from discipline list above
-For more information on each discipline, please see below
Client Leadership
The role of Client Leadership is to lead clients and their organizations to greater success, and to build client brands and businesses by driving advocacy. Client leadership works directly with the agency teams to develop business and marketing solutions that align with the objectives of our clients. We are the direct liaison between the agency and the client. We inspire agency teams by providing strategic direction and insight, maintaining a solutions-oriented mindset, and anticipating potential challenges and or opportunities for all advertising campaigns and projects. Client Leadership manages the integrated approach the agency applies to the client’s business needs and consistently adds value along the way.
Account Planning
Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Your internship will involve pulling insights out of research, driving advertising strategy, and brainstorming tactics to help solve client issues.
Media
The media department effectively and efficiently plans, negotiates, execute and maintains engagement plans for clients including but not limited to print, broadcast, digital, and alternative mediums to help build advocacy for brands.
Creative
The creative department is the idea generator of the agency. Working in teams, we generate ideas for everything--from TV spots to web banners, radio commercials to print campaigns, and then make them happen.
Broadcast Production
The main role of the Broadcast Production Department is to supervise all aspects of Radio and Television commercials, including the selection of director/production company, budgeting, casting, locations, music creation, filming, editing through final approval.
Human Resources
Selected applicant will assist with research and development
of new and revised employee policies and procedures; scheduling and
coordinating training programs; and other hands-on aspects of a functioning
full-service Human Resources team.
Information Technology
An
intern will be exposed to all things tech. Servers, networks, end user support,
finance - everything. They will also get some training and eventually ownership
of projects. Specific projects and contribution will depend on interest and
need. Leaving this internship, you'll have a well-rounded understanding of what
an internal IT dept does - and have some real work experience. Free coffee, soda, popcorn, and an
occasional beer.
Social
Media
The Social Media department spearheads the development of
innovative and creative social media strategies for our clients. Integrating
emerging digital trends, technologies and solutions with marketing strategies,
the Social Media department conceptualizes and implements effective executions
designed around our client’s brand personality and their specific goals. The Social Media department's role within
the agency is rapidly evolving as brands begin to value and utilize the reach
and power of social media platforms to build brand advocacy and awareness
Social Media: The New Real-Time Shared Experience
Back in the Jurassic era of media, that is to say any time before 1990, culture shared experiences via appointment TV viewing. Think about it: The Cosby Show on Thursday nights, breaking news about Reagan's attempted assassination on CBS, and so on. people shared experiences real-time through broadcast TV. Fast forward 15 years and, thanks to DVRs, iTunes and other timeshifting technologies, rarely do people share TV experiences like these in real-time. But then a funny thing happened on the way to the road to social isolation: Social Media.
Anyone not living under a rock understands the meteoric rise of social media and its impact on news distribution. With the passing of Michael Jackson, the global impact of this news can be dramatically measured by simply looking at Twitter traffic, which strained under the weight of tweets and retweets of Jackson's death. I learned of his death not on CNN or BBC, but from a friend who tweeted the news of his death on Twitter. Now knowledge is immediate, and mourning has become more public than private: a collective expression of loss.
According to the Twitter tracking tool Twist, 22.61% of Tweets currently contain the phrase "Michael Jackson". “MJ”, meanwhile, accounts for 9% of Tweets right now. More than 25% contain the name “Michael”. In total, at least 30% of Tweets are commenting upon his shocking death..
Social media’s is the new shared experience and its role in rapidly distributing globally-significant news like this will surely be analyzed in great depth over the coming weeks. It’s notable that despite early news reports of Michael’s passing on blogs, the timing of the tributes coincided with confirmation by the LA Times – for the most critical information, it seems, we continue to trust mainstream news the most. For now, anyway.
Is your brand evangelizing...or recruiting?
Chris Guillebau from The Art of Nonconformity isn't talking about brands in this video, but he could be.
He describes two ways of growing your cause. Evangelizing is banging on doors. Selling. Arm-twisting. A brand equivalent of only mass outward-bound communication. The alternative is recruiting. Inviting people in.
Would your customers rather be preached to or enlisted? Would they rather hear how great you think you are? Or know what you stand for?
General persuasion is difficult and inefficient from a marketing perspective. Recruitment is effective because it's less about changing minds and more about helping like-minded people join you.
So, how can your brand recruit?
Meet Dave and his Blank
The relationship between brands and consumers has irreversibly changed. Just watch how Dave found and fell in love with his 'blank' here.
Obviously what is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
You wouldn't turn your back on your friends, would you?
Essentially, the connection between a consumer and a brand is a relationship. If it is a good relationship, then it is safe for simplicity’s sake, to call it a friendship. So, with thinking in terms of a friendship, and how friends behave when times are tough – there is a clear message of how brands should behave when times are tough. Friends support each other. They empathize, they listen, and they care. If a friend bails on you when things aren't going so great only to reappear once things are starting to look up -- would you maybe start to question the authenticity of the relationship? I know I would.
It’s no secret that we are in a recession. Budgets are being cut and expenses are being looked at with an eagle eye. Advertising and marketing has been noted as the expendable faucet, which is easy to turn up and down. But if profits are soaring and you turn it up, times get tough and you retract, what message are you sending? If you value the relationship your brand has built with your consumers, do not turn your back on them. This is not the time to stop communicating. You will damage the trust and weaken the relationship at a time when there is a mountain of opportunity to strengthen it.
The challenge is for companies to be forward thinking, not only in regard to budgets, but also in regard to their brand’s message and actions. Don't cut back. Here you have an opportunity to be present when your consumers need you, and when the competition is cutting back. Someone will seize this opportunity and reap the benefits. The question is, will it be you?
This post was inspired by the following article in The New Yorker about Kellogg, Post and The Great Depression. The article can be found here: Hanging Tough
Banner Ads: Beyond the Click
Late last year and all of this year (thus far) there has been much conversation regarding "click attribution". i.e. If you see a banner for Shoe Carnival's Back to School Sale and DON'T CLICK (ALERT! Please do click as it makes it soooooo much easier on our campaign analysts) and later execute a search for "shoe carnival, back to school sale"... does search get all the credit. Below eMarketer shares some data from a recent iProspect study... enjoy!
Display ads do more than look pretty.
Online display ads have gotten a bad rap lately. It’s a format, according to many sources, with declining investment and waning effectiveness. But a study from iProspect may have discovered an unexpected benefit of online display ads. When Internet users were surveyed to find out what actions they took when viewing a display ad on an ad-supported Website, nearly one-third said they clicked on the ad.
In
addition, 27% reported that they did an online search for the product,
brand or company, and 21% typed the company Web address in their
browser. Nine percent sought additional information using social media
tools.
Among respondents who saw a display ad and performed a related
search at some point, the largest proportion (38%) visited the
advertiser’s site through search results, 11% searched but did not
click on any of the results, and 14% searched, visited the site and
purchased the product advertised.
How likely ad responders were to purchase a product depended on how well-acquainted they were with the offering or company.
“Online display advertising is far from dead,” said Robert Murray of iProspect.
“In essence, search is an alternative mechanism for Internet
users to respond to online display,” he added. “If marketers are going
to invest in display then they should leverage search marketing to help
them capture the demand that display advertising creates.”
Supporting charts can be found on eMarketer here
That means a click is only one measure of a display ad’s effectiveness.
One-third of those who knew the product eventually purchased,
compared with 14% of “first timers” who learned about the offering or
the company and eventually bought something.
Subscribe to this feed ... 